Hello everybody, this is Larry from TopAMZTools.club and I’m writing this piece to highlight why I believe that Helium 10 is truly the ultimate FBA Seller Suite!
Before I get to that though, I just wanna mention that I’ve been using the software for about 5 months now, have tested it for some new niches and I felt ready to drop a review about its features and my experience. There is no secret I was an avid user of Jungle Scout and Viral Launch though, tools which I have already reviewed. I knew Helium 10 was a solid choice, but I also knew it might be a bit more difficult to master since it has the highest number of features on the FBA tool market.
And I was wrong. Helium 10 is easy. If you know what you’re getting yourself into. Let me make it easy for you as well.
This February I went to the Traffic & Conversion Summit in San Diego to check the water around e-comm trends for 2019 and to my surprise, I met one of my early FBA mentors, Remmy, who apparently was shocked I was not using Helium 10 as my main FBA toolkit. We ended the discussion with him giving me a 50% OFF Discount Coupon in order to motivate me enough on giving it a shot. Which I will now be sharing with you!
Is Helium 10 Any Different From The Other FBA Tools?
Short answer: Yes.
Long answer: most tools on the market now, in a nutshell, are selling you different versions of product research tools. You might have noticed this yourself. Some try to incorporate a more integrated suite, such as Jungle Scout or Viral Launch, but if you compare them with Helium 10, you will soon realize they are 3 steps behind.
Additionally, Helium 10 has this huge seller community. I mean, I knew these guys were big, but when Remmy went into details about how many 7-figure renowned Amazon mentors are actually using it, I was baffled. I felt as if I was left behind, truly.
First of all, Helium 10 has 17 integrated tools. Yeap, 17. Everything from Product Research (which you’ll be very familiar with from other tools), Product Launch, Keyword Research, Listing Optimization and also Maintenance. I’ll get to these below and explain in detail every single one of them.
Helium 10 Main Features + What Makes It Unique
As I said, Helium 10 has 17 tools and if I am to start speaking about all of them, we would spend some time over here. Hence, I’ll do a short and sweet recap of its main tools and the ones which makes this suite unique on the market.
Helium 10 Black Box
By far the most important tool and simply put, the core of Helium 10: Amazon Product Research. Since most of you reading this will already be familiar with product research tools, Helium 10’s Black Box is the bread and butter when it comes to finding new, winning products or new niches. You know how this works. You can narrow your search with categories such as Monthly Revenue, Price, Review Count, Review Rating etc.
Helium 10 Chrome Extension
The extension helps you with real data feedback and accurate estimates for the previous products you found over on the Black Box. Its role is to pretty much validate the niche/s or products you searched through the Black Box initially. All the major tools on the market have an extension so this is probably no big news for any of you.
However, Helium 10 did incorporate a couple of custom metrics to help Amazon sellers further and increase the accuracy of their extension results (by the way, a lot of sellers preach the idea that Helium 10 is the most accurate tool on the market):
- Review Velocity – shows the change in reviews over the past 30 days. Extremely useful in tracking how many reviews did your competitors gain and how many they lost. Of course, this works the same with your own products and makes tracking so much easier if you have multiple products being listed;
- Inventory Level – simply check how many products your competitors may have in stock. Useful when it comes to dealing with hijackers. For example, if they have 1-3 products in stock you can just wait it out, but if they have 50+ or more you can bet they are counterfeiting your brand;
- Review Downloader – We all know how important reviews are and how much of a trouble it is to sift through 100+ reviews so you can read the negative ones and try to improve. Well, you can now just download all the review of your listing/s & filter them by Date, Verified Status, Review level, Reviews with Images or Videos etc.
Helium 10 Magnet
Helium 10’s Keyword Research Tool. You input a keyword then Magnet will generate a list of long-tailed keywords with direct relevance to your initial seed keyword. The tool has a lot of metrics as you’d expect such as Exact & Broad Search Volumes, Sponsored ASINs so you know if there is ad-wise competition as well, no. of competing products, Headline ASINs and last but not least, Helium 10’s custom metric: Magnet IQ score.
The higher the Magnet IQ Score number, the stronger the keyword to target. Keywords with higher numbers have high search volume relative to low competition from similar products.
Magnet will also show you the Top Products in terms of sales & revenue being currently sold on Amazon directly related to your keyword search. This is actually amazing!
Helium 10 Cerebro
One of the first unique tools in Helium 10’s suite. Probably the best there is in terms of ASIN’s reverse engineering. Basically, you input one of your competitor’s ASIN and Cerebro will spit out ALL of the keywords for which it is ranking plus naturally, the search volume for every single one of them.
I made some personal research about this because it sounded too good to be true, but it seems it is very accurate (made some tests with a buddy of mine who also sells on Amazon to see if Cerebro will actually tell me all the keywords he is using and guess what? It got up to 95% accuracy! The keywords which were missing were added very recently so probably Cerebro needs some time to sync with Amazon’s database).
It goes without saying you could use this tool not only to directly spy on your competition and see which keywords they use but also helps you add new keywords to your master keywords list that otherwise you wouldn’t even think of.
Helium 10 Misspellinator
An extremely useful tool Helium 10 has come up with. Simply put, you insert your main list of keywords and then it will find all the common misspellings Amazon users are doing! Of course, we all know Amazon is auto-correcting some of these so the guys from Helium 10 have thought about that as well so they included a column which mentions if the misspelled keywords it generated upon your search are auto-corrected by Amazon or not. Saves you some precious time.
Additionally, you will just enlarge your keyword list with a lot of misspellings which are not being auto-corrected by Amazon. This will only lead to getting more reach with your products and ultimately, sales. You will be surprised at how much misspellings can improve your listing performance. Not to even mention that you have the opportunity to stay ahead of the competition by adding a lot of the misspelled keywords they are not using!
Helium 10 Hijacker Alert
That moment when you found a nice niche, made a product of your own, turned out was a success and you started making some money and then Hijackers went on selling copy-cat products off your brand. The frustration you feel is overwhelming.
And yes, I’ve been there too, but luckily, I found this nice “Hijacker Alert” tool from Helium 10 which is helping me deal with these people even before they can even start harming my sales.
Long story short, Helium 10 will automatically detect if any of your ASIN’s have been duped and immediately sends you a notification alerting you that someone is maybe trying to copy your product/s.
Helium 10 Refund Genie
We all received emails from Amazon stating that we have “unfulfillable” inventory and that it will soon be removed. Well, in a lot of cases this means that Amazon has either lost or damaged your stock. Which also means you should be entitled to a reimbursement. But naturally, Amazon won’t make it easy for you to do it and as a matter of fact, they will not even mention that you should get a refund on your damaged stock.
Refund Genie will basically analyze all your transaction & warehouse report from Seller Central and will check if there is any discrepancy between them and notify you if you are owed a reimbursement. Additionally, it will also give you a step-by-step guide on how to send a report to Amazon Seller Central and how you should formulate your emails. That’s pretty awesome, to be honest!
I will continue testing different FBA tools for sure, but after using Helium 10 for 5 months, I will keep it as my primary tool. It just has literally everything I need plus a little extra with the above features that you won’t find anywhere else on the market. It also has a huge seller community which you can network with and find the latest FBA tips & tricks, share ideas & find business partners. It’s an invaluable tool.
Personally, I started testing Helium 10 with the Platinum Plan but went for the Diamond Plan shortly before I wrote this review. It all depends on the magnitude of your business. Good news is you don’t have to pay the full amount stated above because as mentioned at the start of this article, I’m going to share with all of you my -50% OFF Discount Coupon for the first month.